Video Marketing businesses: Florio story

In these first weeks of sunshine I’m doing a bit of “travel blogging” around my beautiful Puglia and other regions, among amazing natural scenery with my now inseparable Lumix S1H. I’m experimenting with new techniques, new visions, I’m creating small mini spots to share on social networks with my travel friends. I’m also dedicating myself to making business videos.

Video advertising are becoming more and more requested by those who want to invest in marketing and communication. In the digital age it is vital to preside over all social channels: creativity and professional videography techniques are fundamental in video marketing.

Why should you invest in a commercial video?

Every day the videos sponsored on social channels represent a strong growth trend. Users are more and more engaged and curious to find out more about the brands that follow. An emotional video that tells the story of the company is able to influence the buying behavior of users. The digital consumer wants to know more deeply the history of the brand. The concept of purchase has completely changed: the user does not just buy a product but an experience that is then shared with other users of the network.

Video storytelling: my “case history” for Master Vincenzo Florio

Photography, scenography, soundtrack, scripture. Like in a wedding film nothing should be left to chance. For the “Master” wanted to tell his story, his life and his work starting from the earth. The solid roots of the ancient rural civilization that have transmitted to him the love for genuine food, the attention for raw materials and the know-how that led him to become an ambassador for the Apulian taste in the world. His “pizza” has conquered the five continents bringing up the brand of Mediterranean cuisine and Made in Italy. In this production, I was accompanied by friends of the communication agency Artpuntocom with which we wrote the scripts and storyboards. What came out of it is a really intimate and emotional story.